Reframe

 

Commissioned by: DESIGNEW

In collaboration with: MAGISTER.UT

2022

Shifting our perspective, as we observe the known and familiar, allows us to stay fresh and timeless.

Here, looking at an iconic, traditional form language, and reimagining it in a different context, new objects are envisioned.

A shelf turns into a sofa.
A sofa turns into a side table.

 

The outlines of a circular display shelf, define the different parts of a sofa.

Through playfulness and rearranging, the cushions, but also the ones seating on the sofa, may become the exhibited elements.

 

 

Turning around an axis, a side table is created.

Its two halves may be joined, to complete a full circle, but can also be used separately, combined with the sofa.

 

DESIGNEW is a collaborative project to foster broader recognition for the world’s most innovative up-and-coming designers and companies. To this end, it invites the most innovative up-and-coming designers worldwide, connecting them with China’s most professional R&D enterprises. They team up to design an interpretation of our annual theme, yielding exceptional works and building bridges that endure.


Photography by: Xiaodong Xu

Upholstery fabrics by Kvadrat

Special thanks Yoko Choy, Mario Tsai, Naomi Satake and Eren Yildirim

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